(b) (i) Advise the directors of GWCC on specific actions which may be considered

(b) (i) Advise the directors of GWCC on specific actions which may be considered in order to improve the

estimated return on their investment of ￡1,900,000. (8 marks)

(b) (i) The directors of GWCC might consider any of the following specific actions in order to improve the return on theinvestment:– Attempt to raise the selling price of the Mighty Ben cake to Superstores plc. Much will depend on the nature of therelatio