(ii) Explain how the existing product range and the actions per Note (3) would f
2021-04-25
(ii) Explain how the existing product range and the actions per Note (3) would feature in Ansoff’s
product-market matrix. (7 marks)
正确答案：(ii) Market PenetrationWith regard to existing products it would appear that a strategy of market penetration is being followed, whereby attemptsare made to sell existing products into existing markets. This is a low risk strategy which is most unlikely t
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