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(c) What changes to Churchill’s existing marketing mix will be needed to achieve

2021-04-25   

(c) What changes to Churchill’s existing marketing mix will be needed to achieve the three strategic goals?

(15 marks)

正确答案:

(c) Each of the strategic goals will have a profound impact on the marketing mix as it currently exists. As each goal affects themarket position of Churchill developing an appropriate marketing mix will be the key to successful implementation of theoveral

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