(b) Explain how the process of developing scenarios might help John better under
2021-04-25
(b) Explain how the process of developing scenarios might help John better understand the macro-environmental
factors influencing Airtite’s future strategy. (8 marks)
正确答案：(b) Carrying out a systematic PESTEL analysis is a key step in developing alternative scenarios about the future. Johnson andScholes define scenarios as ‘detailed and plausible views of how the business environment of an organisation might developin the f
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