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(b) Good Sports Limited has successfully followed a niche strategy to date.Asses

2021-04-25   

(b) Good Sports Limited has successfully followed a niche strategy to date.

Assess the extent to which an appropriate e-business strategy could help support such a niche strategy.

(8 marks)

正确答案:

(b) Good Sports has pursued a conscious niche or focus differentiation strategy, seeking to serve a local market in a way thatisolates it from the competition of the large national sports good retailers competing on the basis of supplying famous brandsat

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