(c) Identify and evaluate other strategic options ONA could consider to address

(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial and

operational weaknesses.

Note: requirement (c) includes 2 professional marks (10 marks)

(c) Within the strategy clock, ONA might consider both differentiation and focus. A differentiation strategy seeks to provideproducts or services that offer different benefits from those offered by competitors. These benefits are valued by customersand so