(ii) Analyse why moving to a ‘no frills’ low－cost strategy would be inappropriat
2021-04-25
(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.
Note: requirement (b) (ii) includes 3 professional marks (16 marks)
正确答案：(ii) ‘No frills’ low-cost budget airlines are usually associated with the following characteristics. Each of these characteristicsis considered in the context of Oceania National Airlines (ONA).– Operational economies of scaleIncreased flight frequency br
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